Microblogging platform, Twitter has announced that non-subscribers to it’s ‘blue tick’ will no longer be available to run adverts on the platform starting today, Friday, April 21, 2023.
The announcement comes a day after the removal of many blue ticks on Twitter.
Verifications of celebs and politicians such as Cristiano Ronaldo, Davido, Wizkid, Tony Elumelu, Olamide, Peter Obi, Tinubu, Atiku, and many more were all removed.
While Musk removes verifications of those who failed to subscribe to the blue tick, some footballers also deactivated their accounts.
“Starting April 21, your @account must have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads on Twitter. Business accounts spending in excess of $1000 per month already have gold checks or will soon, and they’ll continue to enjoy access to advertising without interruption at this time.
“This change aligns with Twitter’s broader verification strategy: to elevate the quality of content on Twitter and enhance your experience as a user and advertiser. This approach also supports our ongoing efforts to reduce fraudulent accounts and bots. Subscribing to either of these services means you have been verified by Twitter as a real person and/or business.
“Amongst other features, you’ll have a more visible organic presence and a broader range of creation tools. We’re excited for you to get started and to benefit from a superior Twitter experience,” a notice sent to Twitter advertisers and titled ‘Building a better Twitter through verification’ read.
